Categoria: Informazioni utili
SEO & SEM
SEO
SEO(Search Engine Optimization) is the set of actions taken to improve a website’s position in search engines by targeting a set of keywords to increase the likelihood of visits.
In the set of actions, the website (especially the content) is also taken care of to make it good in the eyes of search engines (such as Google, Bing), and receive appropriate response. In fact, the search engine searches and analyzes a number of endless variables such as the quality of content, the use of keywords in the domain, url, titles, images, pages, etc…
In the guide to
Google Knowledge Graph
it points out ” search engine optimization is the process of maximizing the number of visitors to a particular Web site by ensuring that the site appears at the top of the list of results returned by the search engine.”
SEM
When one intends to sponsor a site, such as through Google ADS, one is simply talking about SEM, in other words, sponsored placement.
The skill of SEM is to identify through web analysis the best tools to start a search engine advertising campaign to get high levels of visibility immediately. In particular, the focus is on keyword acquisition, and when a user types in those very keywords, the advertiser will appear in obvious positions.
Categoria: Useful information